Together, the two companies develop holistic asset management strategies for all types of retail properties. To maximize the success of the retail property, all market perspectives – property, investor and customer – are given equal consideration.
The comprehensive analysis of current customer surveys conducted by imtargis GmbH in German shopping centers and retail parks shows that customer expectations and requirements for shopping continue to increase. Traditional shopping for supplies can be done online. In bricks-and-mortar retail, quality of stay, target customer-specific events and an inviting atmosphere are becoming increasingly important. The “feel-good factors” therefore contribute significantly to the intensity of customer visits. Vacant or “barricaded” stores, on the other hand, significantly impair the shopping experience as they disrupt the atmosphere and often result in a drop in footfall. To avoid this, the successful re-use of vacant retail space and the correct positioning of the property are of crucial importance.
But why do many shopping centers and retail parks find it so difficult to reuse vacant space efficiently and successfully?
The surveys conducted by imtargis, a company specializing in the holistic analysis of commercially used properties, show that a fundamental examination of the available space and product ranges is necessary. In addition to a concrete examination of the availability of space and the existing rental agreements and their terms, this also includes an assessment of the structural condition of the space and the specific positioning of the tenants – from the discount to the luxury segment.
A detailed analysis of the existing space as well as the tenant and customer structure can provide decisive approaches for successful re-letting or conversion. Based on the results of space checks and customer surveys, imtargis can determine in which retail or mixed-use segments the best re-letting of vacant rental space is realistically and sustainably possible.
Based on this data, VÖLKEL Real Estate GmbH, one of Germany’s leading real estate service providers, analyzes the potential of properties and develops reliable and feasible asset management strategies.
After weighing up the alternatives, checking the sustainability and examining the financing, a clear recommendation for action is made based on the investor’s individual objectives. VÖLKEL demonstrates its expertise in complicated tasks by finding creative and unconventional solutions.