VÖLKEL Real Estate welcomes Rossmann to its managed and newly revitalized Alleen Center in Trier – opening on 27.04.2024
A good 20 years after opening, the Alleen Center Trier appears fresher and livelier than ever, having undergone an extensive refurbishment from 2018 to 2021, both inside and out. With the detailed concept planning of a creative studio as a partner and intensive coordination with the owner, it was possible to create an appealing, contemporary and lively center design that is very well received by customers.
The Alleen Center in Trier was opened in 2001 and designed as an inner-city mixed-use center. It is characterized on the one hand by two specialist market-oriented retail levels and on the other by the varied leisure, service, office and medical care areas above. The property is centrally located at Trier main station and is easily accessible.
In order to take account of changing consumer behavior, the sector and tenant mix of the Alleen Center’s retail mix was adjusted in parallel to the refurbishment of the interior and exterior appearance by VÖLKEL and clearly focused on strengthening short-term demand.
A rental space of approx. 1000 sqm has now been let to the Rossmann drugstore. The tenant thus complements the hybrid center in the product range for daily needs and, alongside the anchor tenants Kaufland and Media Markt, offers another strong concept for the broadly diversified customer target group.
Rossmann’s move also closes the gap next to the Aldi discount grocery store, which moved into the center in September 2023. As additional anchor tenants on the first floor of the center, the two neighbors optimally complement the tenant mix and further increase the already strong periodic footfall. This will make local shopping even more versatile and offer customers a broader and deeper range of products and thus a greater shopping experience.