As part of the extensive centre refurbishment in 2022, the marketing agency “SERIOUS Communications” from Hamburg developed the new corporate design for the Nedderfeld Centre and implemented it together with us. This resulted in a commitment to a long-term collaboration, in which SERIOUS was entrusted with a full-service marketing contract.
Following the joint development of an advertising and campaign strategy for the Nedderfeld Centre, the location presented itself with the autumn campaign “IMMER FÜR DICH NAH!” / “always near you”. The connection to “Always there for you!” can be traced back to various points. These include, for example, the Nedderfeld Center’s long tradition, reliability and comparatively long opening hours. Since the centre is also perceived as a local supplier, there is a realistic transition to the word “Nah”/ “near”, which also reflects the spatial proximity and proximity of the Nedderfeld Centre. The campaign will be distributed via various marketing channels in the areas of out-of-home, print, online and in-house.
The results of a customer survey conducted in September 2023 will be intensively analyzed and used to tailor the new marketing strategy even more precisely to visitors to the Nedderfeld Centre.