In the first official pop-up store of the Volkswagen brand in the region, visitors to the KEC Marktredwitz – managed by VÖLKEL since 2013 – can view various Volkswagen models and get advice from the Motor-Nützel team on selected dates on site.
From December to the end of February 2024, the Volkswagen Mitterteich branch will move from Motor-Nützel to an attractive showroom on the first floor of the KEC. Following two previous exhibitions in the Ladenstraße, the cooperation between the car dealership and Center Management was continued with the rental of a space specially prepared for the exhibition. With this new concept, Motor-Nützel wants to attract customers outside the usual environment. Günther Zintl, Sales Manager at Volkswagen Mitterteich, adds: “In recent years, we have seen a clear trend in car purchasing: today’s customers are gathering information online and therefore visit car dealerships less often. For us, this means rethinking sales and creating alternative points of contact.”
Various exclusive Volkswagen models are presented on around 150 m² and can be viewed. On Fridays and other selected days, Motor-Nützel advisors will be on hand to answer questions in a relaxed atmosphere, arrange test drives and offer vehicles to store customers at special conditions.